Having online presence in form of a website isn’t enough anymore. To stay relevant and to cater to ever-evolving shopper's need, you need to have a user-friendly mobile app. From loading speed to conversion rates, and from retention rates to time spent, mobile apps outperform mobile browsers by a wide margin.

So, if you own a Shopify store in United States and haven’t launched an app yet, you could be leaving up to 50% of your revenue on the table. It means owning an app for your mobile store is no more luxury, it’s necessity.  

Let’s have a look at why mobile apps are better for your business than mobile websites.

A study done by Criteo stats that mobile apps have way better conversion rates than mobile browsers. When people come to your store via the app, they view 4.2x more products compared to visiting fully optimized mobile websites. Similarly, mobile apps have a conversion rate that's approximately 157% higher than mobile web browsers for e-commerce transactions.

Mobile apps even outperform desktop browsing as former has 1.5x more conversions per session than the latter.

When it comes to customer retention, mobile apps again outperform fully-optimized mobile websites. In fact, stats show there is no competition at all! A study conducted by eMarketer noted that apps have higher retention rates because individuals spend 90% of the mobile time on apps versus just 10% on website.

eMarketer also noted that push notifications launch from mobile app improve retention by a mammoth 88% compared to mobile browsers.

In 2024, user behaviour has significantly titled in favor of mobile apps. 70% of the purchasers placed their orders through mobile apps verses just 30% on all other mediums combined. It is because mobile apps offer more streamlined and personalized shopping experience.

It means if you don’t opt for Shopify to app in 2025, you are going to miss all of your revenue targets as your competitors will capitalize on highly competitive and ultra-crowded e-commerce market.

Another study notes that people are spending more and more time on apps. Globally, people spend anywhere 3 to 5 hours day on average on mobile apps; the trend continues to rise in all major economies including the United States.

A study found out that an average American is now spending 4 hours and 39 minutes per day on mobile apps, which is slightly up from the previous year.

Oneof the most important sales factor in e-commerce multiverse is attention span. In a world where market share of e-commerce has increased significantly, an opposite has happened to users’ attention span (a paradox indeed).

Two decades ago when millennials wheredominating the internet multiverse, the attention span stood at 12 seconds. Andnow when Gen Z makes the greatest chunk of internet surfers, it has witnessed a 40% drop, currently standing at less than 8 seconds.

Cruz is Gen Z doesn’t want to wait. With average load time of Shopify mobile sites standing at 7.06 seconds, you could be losing customers and revenue left and right. Mobile apps – on the other hand– load instantly and up to 6x faster compared to fully optimized websites. With Shopify to app, your store will have a loading time of under 3 seconds and it will put your brand among the best performing 20% of brands.

Studies show that 85% of consumers prefer shopping through a mobile app rather than a mobile website for e-commerce. This preference is largely driven by the superior user experience apps offer, with faster load times and seamless navigation.

Additionally, apps provide exclusive promotions, personalized recommendations, and early access to new products,making them more appealing to shoppers. The convenience of easy payments and saved preferences further enhances the appeal. As a result, businesses with dedicated mobile apps can foster stronger customer loyalty and drive higher conversion rates.

Given that stats largely favor mobile appsover mobile browser, there’s no reason you shouldn’t switch your store to mobile to offer personalized experience to your audience, build a loyal customer base, and above all increase your sales.

With Tapday on your side, you can do itinstantly. Our drag-and-drop editor allows you to build and launch your mobile app in minutes.

Tapday Mobile App Builder offers your store the ability to:

• Quickly create native iOS and Android apps in minutes, without any coding knowledge required.
• Free migration from other mobile app builders with no loss of existing customers
• Send unlimited push notifications at no expense for immediate reach and profits
• Enhance your shopping with top-tier Shopify apps integrations.
• Receive top-tier customer support of your mobile app with a support manager.

As customer acquisition cost continue to rise at rapid pace (Forbes stated that it has risen by a huge 222% since 2013), there’s no better reason to bring shoppers to your own store at zero cost (with the power of push notifications).

Since you are here, we are offering you an exclusive one-month free trial of Tapday, giving you the chance to transform your store into a high-converting mobile app with no commitment. Don’t miss out—start today and experience the difference.